Two-Time CTO · Platform Architect · AI-Powered Self-Service Builder

I build the self-service
platforms that scale customer success.

15+ years architecting enterprise SaaS platforms across mortgage, fintech, healthcare, and government. Two-time CTO leading teams of 7 and 8. Production track record of replacing 1:1 support with AI-augmented self-service, productizing implementation through templated frameworks, and embedding contextual product guidance directly inside the user experience. Based in Simi Valley, CA. Open to fully remote.

15+
Years Enterprise SaaS
2x
CTO Tenures
8
Direct Reports at Peak
30+
Production Tools Shipped
7
Salesforce Certifications
Executive Summary

A builder-leader for the self-service era.

The role calls for unifying Professional Services, Customer Education, and Technical Support under one strategy, then transforming all three into a digital-first, AI-powered, customer-led platform. That is the exact pattern I have been executing in production for the last five years.

Two-time CTO with hands-on architecture credibility and operational leadership across teams of 7 and 8. I have personally designed and shipped the categories of work this role is asking someone to scale: in-app contextual guidance through Experience Cloud portals, AI-assisted diagnostic and lookup tools, templatized implementation frameworks driven by Custom Metadata, and serverless integration architectures that replace manual support work.

Customer-obsessed systems thinker. Every platform I have built started from the same question: where is the customer stuck, and can we remove the human from the loop without removing the trust? At Cake Mortgage I own the full Salesforce stack as the solo architect, supporting 28 to 30 AEs and the broker partner network. At Bishop Gold Group I migrated 2M+ legacy records, rolled out Service Cloud for 200+ users with Omni-Channel and a knowledge base, and cut lead conversion time by 25% through Flow automation.

AI-forward by default. I built and ship a recurring AI enrichment pattern (Serper, ScrapingBee, Anthropic Haiku, structured JSON) across four production systems. RedFlag is a live AI-powered contract scanner. NMLSScout replaces a manual research process with sub-five-second AI lookup. The framework is repeatable, productizable, and ready to be applied to support deflection, in-product guidance, and implementation acceleration at scale.

The Three-Pillar Vision

What Technical Services looks like when it is built right.

The job description names three pillars: Customer Education, Professional Services, and Technical Support. Here is what I have already shipped in each, mapped directly to the transformation outcomes the role calls for.

Production Track Record

Unified Technical Services Model

Customer Education + Professional Services + Technical Support

The same architectural pattern repeats across every platform I have shipped. Reduce support dependency, accelerate time to value, let the customer self-solve with confidence. Below is what that looks like in production, in three pillars, with hard outcomes attached.

Customer Education

Embedded, contextual, in-product

  • Experience Cloud broker portal with real-time tier visibility
  • In-app TPO Scenario Pricing Tool replacing email-chain workflows
  • Custom Metadata-driven dynamic forms with field-level guidance
  • Searchable broker and LO directory with NMLS status indicators
Professional Services

Templatized, AI-augmented, productized

  • Seven-template productized site delivery system at Prospect Pages
  • Custom Metadata Type architecture driving repeatable form deployments
  • Standardized Encompass-Salesforce sync spec with 100+ field mappings
  • Bulk CSV onboarding engine, 100+ records per upload with auto-dedup
Technical Support

AI-assisted, self-service, deflective

  • NMLSScout AI lookup, sub-five-second resolution on research requests
  • RedFlag AI contract scanner with auto-generated risk scores
  • NMLS Duplicate Finder with cherry-pick merge, 3,600+ resolved
  • One-click email approve and decline actions on every notification
25%
Lead Conversion Time Reduction
40%
Manual Data Entry Eliminated
200+
Service Cloud Users Onboarded
2M+
Records Migrated and Deduped
Core Competencies

Mapped to the job, not the buzzwords.

Every competency below is something I have personally delivered in production, with the receipts to back it up.

Vision & Strategy

Multi-year technical services roadmaps

Defined and executed the full Salesforce platform strategy for Augusta Precious Metals, Bishop Gold Group, and Casamba. Established five-phase data cleanup plans, post-acquisition CRM consolidation, and ground-up greenfield architecture at Cake Mortgage.

Digital Transformation

Classic to Lightning to AI-native

Led platform migrations across multiple orgs, transitioning teams from legacy Classic to Lightning to AI-augmented workflows. Built the canonical AI enrichment pipeline (Serper, ScrapingBee, Haiku, structured JSON) and applied it across four production systems.

Self-Service Platforms

In-app guidance, portals, AI assist

Designed Experience Cloud partner portals with real-time visibility, AI-powered lookup tools that replace manual research, dedup engines that self-correct data quality at point of entry, and Bulk CSV onboarding with built-in validation and preview.

Operational Excellence

KPIs, project health, resource visibility

Built and shipped the CakeTPO daily AE leaderboard email system with goal-based progress bars, manual recap controls, and admin dashboards. Established reliable deployment patterns (Workbench + SF CLI with targeted test runs) and standing rules for production change management.

Cross-Functional Leadership

Bridging engineering, product, customer

Sole interface between sales leadership, broker partners, and the technology stack at Cake Mortgage. Translated frontline AE friction into product roadmap priorities. Led teams of 7 and 8 in prior CTO roles, balancing strategic vision with hands-on delivery.

Customer-Obsessed Build

Frontline insights to product features

Built the WAR Room competitor intelligence LWC, the Cake Card App PWA for business card scanning at events, the Condo Review Request modal, and the Broker and LO Search interface. Every tool started from a frontline user telling me where they were stuck.

Compliance & Trust

HIPAA, FISMA, AML, KYC

Maintained HIPAA and FISMA-aligned configurations across multiple government orgs for six years. Managed AML and KYC-aligned data visibility controls at Augusta Precious Metals. Built role-based and profile-based sharing rules for sensitive financial and healthcare data.

Entrepreneurial Drive

Two live products outside the day job

Built and operate Prospect Pages (recruiting site SaaS for high school athletes) and RedFlag (AI contract scanner) as independent products with paying customers, full-stack pipelines, payment integration, and operational dashboards. Proof of end-to-end product thinking.

Leadership Experience

Where I have led, built, and shipped.

Two CTO tenures, multiple director-level roles, and a six-year concurrent lead developer engagement for a government agency. Consistent pattern: arrive, assess, architect, lead the team to ship.

2024 - Present
Salesforce Architect & Developer (Solo)
Cake Mortgage (Cake Home) · Wholesale / TPO
  • Sole owner of the full Salesforce stack supporting 28 to 30 Account Executives and the broker partner network across the wholesale and TPO channel
  • Architected and shipped the NMLS Duplicate Finder LWC, a cross-object dedup engine spanning Account, Lead, Contact, and Loan Officer with side-by-side merge, activity rollup, and call history re-parenting
  • Built the CakeTPO Daily Leaderboard email system with goal-based progress bars, manual recap controls, and Outlook-compatible HTML rendering, replacing manual end-of-day reporting
  • Designed and deployed the WAR Room competitor intelligence LWC, NMLSScout AI-powered lookup tool, Cake Card App PWA for event business card scanning, and the Condo Review Request workflow
  • Operates the production Encompass-to-Salesforce serverless sync layer via Netlify functions, established the standing rule treating existing Encompass field IDs as locked to prevent data corruption
2024 - 2026
Director, Business System Applications
Augusta Precious Metals · Consultant
Team of 8 Direct Reports
  • Led a team of 8 direct reports, overseeing all technology strategy and Salesforce platform operations across the organization
  • Integrated Salesforce with NetSuite and refinery systems, reducing manual data entry by 40% and eliminating reconciliation friction between commerce and operations
  • Built client-facing Experience Cloud portal with secure access to trade documents and live pricing, replacing email-driven document handoffs
  • Managed AML and KYC-aligned data visibility controls across roles and profiles in a highly regulated precious metals environment
2023 - 2024
Chief Technology Officer
Bishop Gold Group · Consultant
Team of 7 · CTO Role
  • Led a team of 7 direct reports as CTO, driving full technology direction and CRM platform strategy across the organization
  • Migrated 2M+ legacy records with deduplication processes, restoring clean access to relationship history for the entire sales floor
  • Rolled out Service Cloud for 200+ users with case queues, Omni-Channel routing, and a searchable knowledge base, replacing fragmented support channels
  • Automated sales processes with Flow, reducing lead conversion time by 25% and removing manual handoffs between marketing and sales
2020 - 2026
Salesforce Lead Developer
Government Agency · Contract, Concurrent Engagement
  • Six-year concurrent engagement as Lead Developer alongside other full-time roles, demonstrating sustained ability to manage multiple senior-level commitments
  • Managed complex Experience Cloud setups with public access, guest user configurations, and custom sharing rules supporting public-facing services
  • Maintained HIPAA and FISMA-aligned configurations across multiple Salesforce orgs serving sensitive government workflows
  • Transitioned teams from Classic to Lightning, improving load times, mobile responsiveness, and the foundation for future in-app guidance work
2018 - 2021
Salesforce Director
Casamba · Full-Time · Healthcare SaaS
Director-Level Leadership
  • Directed the Salesforce Admin team through post-acquisition CRM consolidation, unifying disparate orgs into a single source of truth
  • Enhanced Marketing Cloud automation with Journey Builder and email segmentation, driving better lifecycle engagement for healthcare customers
  • Designed scalable permission structures and dynamic record pages to support diverse user personas across a multi-vertical SaaS product
  • Established the operational pattern of consolidating Education, Support, and Implementation touchpoints under one platform strategy
Featured AI & Self-Service Work

Production proof of the AI-augmented model.

The job description calls for AI-assisted support, in-app guidance, and templatized delivery. Below are live systems running in production today that demonstrate the pattern at work.

AI / SUPPORT DEFLECTION

NMLSScout

AI-Powered Self-Service Lookup

Replaces manual loan officer research with a sub-five-second AI lookup. Salesforce LWC and standalone PWA, one-click sync to record. Pattern transfers cleanly to support ticket deflection and in-product diagnostic tooling.

LWC PWA Claude Haiku Serper ScrapingBee
AI / KNOWLEDGE EXTRACTION

RedFlag

AI Contract Scanner, Live at rfdocs.net

Multi-photo contract scanning with Claude Vision, risk scoring, branded PDF exports, Stripe billing. End-to-end product proof of AI document processing, the same engine pattern that powers modern in-product guidance and support diagnostics.

Claude Vision Netlify Supabase Stripe PDF.js
TEMPLATIZED DELIVERY

Prospect Pages

7-Template Productized Site Builder

End-to-end productized delivery: intake form to site generation to deploy, 7 templates not locked to vertical, color picker for accent overrides, AI scouting reports. Proof of moving Professional Services beyond bespoke into repeatable, scalable templated frameworks.

Netlify Supabase Cloudinary Claude Haiku
DYNAMIC IN-APP GUIDANCE

TPO Scenario Pricing Tool

Custom Metadata Driven Workflow

Custom Metadata Type drives a dynamic LWC form with 37 case fields, auto-generated PDF quotes, one-click email approve and decline buttons. Replaced scattered email chains. Same architectural pattern works for in-product configuration and contextual guidance at scale.

LWC Apex Custom Metadata Visualforce
DATA SELF-HEAL

NMLS Duplicate Finder

Cross-Object Dedup Engine

Scans Account, Lead, Contact, and Loan Officer for duplicates. Side-by-side cherry-pick merge, activity rollup, call history re-parenting. The kind of self-service tooling that lets the customer fix their own data without a support ticket.

LWC Apex Batch Apex SOQL
PARTNER ENABLEMENT

Loyalty Cloud Architecture

Partner Rewards & Tier Engine

Volume-based tier engine (Bronze, Silver, Gold, Platinum), automated point accrual, partner-facing Experience Cloud portal, Marketing Cloud journeys on tier and inactivity. Direct analog to customer success tiering and lifecycle automation at SaaS scale.

Loyalty Mgmt Experience Cloud Marketing Cloud Flow
Education

Foundation.

B.S. Computer and Information Science
California State University, Northridge (CSUN)
2008
Certifications

Salesforce Certified × 7

Continuous credentialing across the platform stack, with Loyalty Management as the most recent specialty.

SF
Salesforce Certified Administrator
SF
Salesforce Certified Advanced Administrator
SF
Salesforce Platform App Builder
SF
Salesforce Sales Cloud Consultant
SF
Salesforce Service Cloud Consultant
SF
Salesforce Marketing Cloud Email Specialist
SF
Salesforce Loyalty Management
Contact

Ready to build the next chapter.

Open to fully remote. Excited about the chance to bring a builder-leader to the VP of Technical Services seat at CaptivateIQ.

sfdevpro6@gmail.com (805) 404-2630 Simi Valley, CA · Fully Remote Ready prospectpages.net rfdocs.net